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Shinka = 心翔 / Message
<2025> (3 minutes 34 seconds)
A branding movie to prove "心翔" of Cataler.
心翔 = We are convinced!!
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Cataler works to solve environmental problems on a global scale in order to create a sustainable society. The President and CEO talks about CATALER's future, such as the vision for leapfrogging into the age of electrification of automobiles, and "co-creation" by engineers which the "Cataler ARK Creation Centre" is aiming for.
Shinka = 心翔 / Message
Cataler’s Vision for the Future
Message from the President Masashi Ishida
For over 50 years, Cataler has contributed to environmental protection through the development and manufacturing of exhaust gas purification catalysts. Embracing today’s rapid changes in the automotive industry as a chance for innovation, we launched GLOBAL VISION 2035 to address social challenges and expand into new business fields based on our core technologies. In 2025, we introduced the Cataler Way, a shared set of values guiding our actions toward sustainable growth. With flexibility and determination, we will continue to evolve with our stakeholders, aiming to build a sustainable society and remain a trusted company into our 100th year and beyond.
Becoming a company that contributes to the environment and society
Contributing to sustainable development in harmony with society and the earth
Message from CSR Officer Hiroshi Ito
In order for the Cataler Group to achieve sustainable growth and develop together with stakeholders, all employees will work with CSR in mind. We will contribute to the local economy, interact with the local community, achieve the SDGs, practice open and fair corporate activities, and promote work style reforms.
Contributing to sustainable development in harmony with society and the earth
